Textbook Resources

Below is the free access to each chapter of the most downloaded digital marketing textbook in the world from our education partner, Red & Yellow Creative School of Business

Strategy & Context

Understanding Customer Behaviour

Data Driven Decision Making

Market Research

User Experience Design

Web Development and Design

Mobile Channels and Apps

Search Engine Optimisation (SEO)

Digital Copywriting

eCommerce

Search Advertising

Online Advertising

Social Media Advertising

Customer Relationship Management

Content Marketing Strategy

Social Media Platforms

Social Media Strategy

Direct Marketing: Email and Mobile

Video Marketing

Conversion Optimisation