Textbook Resources

Your free access to the Red & Yellow eMarketing Textbook in it’s 6th Edition. A great starting point for The DMAT.

Strategy & Context

Understanding Customer Behaviour

Data Driven Decision Making

Market Research

User Experience Design

Web Development and Design

Mobile Channels and Apps

Search Engine Optimisation (SEO)

Digital Copywriting


Search Advertising

Online Advertising

Social Media Advertising

Customer Relationship Management

Content Marketing Strategy

Social Media Platforms

Social Media Strategy

Direct Marketing: Email and Mobile

Video Marketing

Conversion Optimisation