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The Digital Marketing Aptitude Test Registration

Verify, certify and screen digital marketing knowledge

The Digital Marketing Aptitude Test Registration

Verify, certify and screen digital marketing knowledge

The Digital Marketing Aptitude Test (DMAT) is a standardised assessment developed to verify and certify digital marketing knowledge. To provide access to free learning, The DMAT have partnered with Red & Yellow Creative School of Business in offering the most downloaded digital marketing textbook in the world. Candidates can skip this step if they have experience in the digital marketing space.

Assessment Preparation and Guidelines

Once registered on the assessment platform, the assessment can be taken online, at any time. Without prior digital marketing experience, two-weeks of preparation by reading the eMarketing textbook is recommended. The test is two hours and consists of 250 multiple choice questions. Results are provided on completion and calculated as a percentage. A score above 60% then results in a Digital Marketing Certification that can be used to showcase and verify the achievement on digital platforms. Grading categories range from Standard pass to Summa Cum Laude depending on the percentage mark. If a top percentile score is achieved, recognition may be shown on the Top 100 Global Leaderboard.

Interested in verifying, certifying and screening digital marketing knowledge?

Test Information:

  • Two-hour timed assessment
  • 250 Multiple Choice Questions (MCQ) 
  • One attempt per candidate
  • Minimum pass mark of 60%
  • A passing mark will result in a shareable and verifiable certification
  • Only offered in English
Have more questions?
Visit our FAQ page or get in touch.
Fraser-Black-Testimonial

The Digital Marketing Aptitude Test (DMAT) is a standardised assessment developed to verify and certify digital marketing knowledge.

To provide access to free learning, The DMAT have partnered with Red & Yellow Creative School of Business in offering the most downloaded digital marketing textbook in the world. Candidates can skip this step if they have experience in the digital marketing space.

Assessment Preparation and Guidelines

Once registered on the assessment platform, the assessment can be taken online, at any time. Without prior digital marketing experience, two-weeks of preparation by reading the eMarketing textbook is recommended. The test is two hours and consists of 250 multiple choice questions. Results are provided on completion and calculated as a percentage.

A score above 60% then results in a Digital Marketing Certification that can be used to showcase and verify the achievement on digital platforms. Grading categories range from Standard pass to Summa Cum Laude depending on the percentage mark. If a top percentile score is achieved, recognition may be shown on the Top 100 Global Leaderboard.

Interested in verifying, certifying and screening digital marketing knowledge?

Test Information:

  • Two-hour timed assessment
  • 250 Multiple Choice Questions (MCQ) 
  • One attempt per candidate
  • Minimum pass mark of 60%
  • A passing mark will result in a shareable and verifiable certification
  • Only offered in English
Have more questions? Visit our FAQ page or get in touch.
Fraser-Black-Testimonial

Assessment Categories

Assessment Categories

Market Research

Search Engine Optimisation

Social Media Marketing

Digital Marketing Strategy

Digital Advertising

Web Development, User Experience (UX) and User Interface (UI)

Data Analytics and Performance Marketing

Digital Content Marketing

Ecommerce

CRM Platforms and Marketing Automation

Digital Copywriting

Mobile Channels & Apps

eMarketing-Textboook-Download

Preparation is key. Download the eMarketing Textbook below.

Mckinsey Statistic
Left Bank Statistic
CompTIA Statistic
Albin Waldeck
Albin WaldeckMSc International Marketing & Brand Management at Lund University
Read More
I really enjoyed this test! It was interesting and tough. As it was challenging, it really feels like the certificate is worth something if you pass it.
Stefan Pelev
Stefan PelevAspiring Strategic Marketer and Business Strategy Consultant│Financial Controlling and Project Management
Read More
The test is very comprehensive and requires a thorough preparation. The textbook is extremely helpful and illuminates in-depth major digital marketing concepts.
For starters and entry-level professionals in the field, this certificate is a must-have.
Abongile Dzai
Abongile Dzai Brand Manager | Social Media Manager
Read More
If you think you are a Digital Marketer, then this test is a must write to find out whether you truly are one.
It’s not an easy assessment and definitely not for the faint hearted, but once you make it you will know it was worth it. I made it to 19th place – thank you R&Y team for the great experience!
Muhammad Adam
Muhammad AdamLecturer In Marketing, Supply Chain Management and Business at Vega School
Read More
Great assesment. The challenging (but fun) nature of it made me realise how much a graduate can still learn from experienced individuals and actually made me apply at R&Y 🙂
Bernard van Kampen
Bernard van KampenDirector at Stenex
Read More
The test is definitely a lot more challenging than I thought it would be but was really awesome definitely a good measure for anyone that wants to test their knowledge.
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Albin Waldeck
Albin WaldeckMSc International Marketing & Brand Management at Lund University
Read More
I really enjoyed this test! It was interesting and tough. As it was challenging, it really feels like the certificate is worth something if you pass it.
Stefan Pelev
Stefan PelevAspiring Strategic Marketer and Business Strategy Consultant│Financial Controlling and Project Management
Read More
The test is very comprehensive and requires a thorough preparation. The textbook is extremely helpful and illuminates in-depth major digital marketing concepts.
For starters and entry-level professionals in the field, this certificate is a must-have.
Abongile Dzai
Abongile Dzai Brand Manager | Social Media Manager
Read More
If you think you are a Digital Marketer, then this test is a must write to find out whether you truly are one.
It’s not an easy assessment and definitely not for the faint hearted, but once you make it you will know it was worth it. I made it to 19th place – thank you R&Y team for the great experience!
Muhammad Adam
Muhammad AdamLecturer In Marketing, Supply Chain Management and Business at Vega School
Read More
Great assesment. The challenging (but fun) nature of it made me realise how much a graduate can still learn from experienced individuals and actually made me apply at R&Y 🙂
Bernard van Kampen
Bernard van KampenDirector at Stenex
Read More
The test is definitely a lot more challenging than I thought it would be but was really awesome definitely a good measure for anyone that wants to test their knowledge.
Previous
Next