The Digital Marketing Aptitude Test Registration
Verify, certify and screen digital marketing knowledge
The Digital Marketing Aptitude Test Registration
Verify, certify and screen digital marketing knowledge
The Digital Marketing Aptitude Test (DMAT) is a standardised assessment developed to verify and certify digital marketing knowledge. To provide access to free learning, The DMAT have partnered with Red & Yellow Creative School of Business in offering the most downloaded digital marketing textbook in the world. Candidates can skip this step if they have experience in the digital marketing space.
Assessment Preparation and Guidelines
Interested in verifying, certifying and screening digital marketing knowledge?
Test Information:
- Two-hour timed assessment
- 250 Multiple Choice Questions (MCQ)
- One attempt per candidate
- Minimum pass mark of 60%
- A passing mark will result in a shareable and verifiable certification
- Only offered in English
The Digital Marketing Aptitude Test (DMAT) is a standardised assessment developed to verify and certify digital marketing knowledge.
To provide access to free learning, The DMAT have partnered with Red & Yellow Creative School of Business in offering the most downloaded digital marketing textbook in the world. Candidates can skip this step if they have experience in the digital marketing space.
Assessment Preparation and Guidelines
Once registered on the assessment platform, the assessment can be taken online, at any time. Without prior digital marketing experience, two-weeks of preparation by reading the eMarketing textbook is recommended. The test is two hours and consists of 250 multiple choice questions. Results are provided on completion and calculated as a percentage.
A score above 60% then results in a Digital Marketing Certification that can be used to showcase and verify the achievement on digital platforms. Grading categories range from Standard pass to Summa Cum Laude depending on the percentage mark. If a top percentile score is achieved, recognition may be shown on the Top 100 Global Leaderboard.
Interested in verifying, certifying and screening digital marketing knowledge?
Test Information:
- Two-hour timed assessment
- 250 Multiple Choice Questions (MCQ)
- One attempt per candidate
- Minimum pass mark of 60%
- A passing mark will result in a shareable and verifiable certification
- Only offered in English
Assessment Categories
Assessment Categories
Market Research
Search Engine Optimisation
Social Media Marketing
Digital Marketing Strategy
Digital Advertising
Web Development, User Experience (UX) and User Interface (UI)
Data Analytics and Performance Marketing
Digital Content Marketing
Ecommerce
CRM Platforms and Marketing Automation
Digital Copywriting
Mobile Channels & Apps
For starters and entry-level professionals in the field, this certificate is a must-have.
It’s not an easy assessment and definitely not for the faint hearted, but once you make it you will know it was worth it. I made it to 19th place – thank you R&Y team for the great experience!
For starters and entry-level professionals in the field, this certificate is a must-have.
It’s not an easy assessment and definitely not for the faint hearted, but once you make it you will know it was worth it. I made it to 19th place – thank you R&Y team for the great experience!
