FAQ

The Digital Marketing Aptitude Test (DMAT) is a global digital marketing assessment and certification written in over 18 countries.  Our mission is to make digital marketing education more accessible, to more people, more often. This is accomplished by:

  • – Promoting completely free, world class learning resources across all digital assets
  • – Providing a global certification that employers trust

Staying competitive is difficult and claiming that you have digital marketing knowledge is no longer enough. Companies and clients want tangible proof.

The DMAT certification verifies your knowledge and distinguishes you within the marketing industry.

Taking (and passing) The DMAT signals your digital marketing competence, improves digital marketing abilities and has helped land DMATers their dream jobs (Visit our leaderboard stories to see more). 

Digital marketing education is fragmented. The quality and information provided varies dramatically between every learning programme. This makes it impossible for employers and recruiters to know if someone has the correct knowledge.

The world needs a common understanding of what digital marketing excellence looks like. That’s where The DMAT comes in as the global benchmark for digital marketing knowledge.

An independent assessment and certification that can be trusted, no matter where or how you decide to learn.

The average result for the test is 48%. The test is designed to be difficult to ensure that your certification means a lot and that it is something you are truly proud of.

The Top 100 Global Leaderboard shows where you could rank and show your knowledge on an international stage.

The test grades are broken down as follows:

Percentage

Grading Category 

≤ 49%

Fail 

50%-59%

Elementary Pass

60%-69%

Standard Pass

70%-79%

Pass with Merit

80%-85%

Distinction

86%-89%

Cum Laude

90%+

Summa Cum Laude

The Digital Marketing Aptitude Test is based on the 6th edition eMarketing Textbook (download here). Study the 21 chapters of the textbook and cover the additional free resources to give yourself the best chance of passing.

Because digital marketing is constantly changing, The DMAT certification lasts one year.  

To ensure your knowledge remains up to date with the rapidly evolving digital marketing industry, the questions and answers are constantly updated according to the industry standard. 

In order to renew your certification for an additional year, you are required to pass The DMAT.

Once you’ve completed the checkout process an order is placed and you will receive an email with login details immediately. You may also opt to click on the login tab on our website navigation bar. You will then be redirected to a page where you can input your login details to enter the test platform.

There are 250 randomized Multiple Choice Questions (MCQs) across the 19 categories of the test.

You will have two-hours to complete the test and there’s no going back once you start.

Yes, but if you do you may not finish the test within the two-hour time limit.

No, you have one attempt to write The DMAT and earn your certificate by passing with 50% or more –  so make it count!

The DMAT costs $125. However, financial aid is available for individuals who cannot afford the cost of the certification.

Email: info@dmat.ac with the subject line: “Financial Aid Request” and we will send you more information.

The working environment has become extremely competitive with a degree being a minimum requirement in many places. The world of work is changing rapidly and while a degree holds significant standing as an academic achievement; the future years will render most current degrees redundant. You need to stay relevant and up-to-date with a certification that proves your latest industry knowledge and development. 

It is important that you fully cover the textbook. A minimum of two weeks is recommended before writing The DMAT.

On our website click on ‘Register’ in our navigation bar. You will then be directed to a checkout page. Click on ‘checkout’ to sign up and input your account details. Once you have signed up you can add your coupon code by clicking ‘Have a coupon?’, fill in your coupon code and click ‘apply’.

Once you have submitted your test, The DMAT academic team reviews your submission after which you will receive your certificate via email within 24 hours. 

The DMAT does not offer training.

We provide the most downloaded textbook in the world which is used to create syllabuses at top universities around the world (see list here on our homepage). We also have curated a list of fantastic free courses which will give you the best chance of passing The DMAT.

The DMAT has certified students and professionals from over 18 countries. Furthermore, The DMAT was launched in partnership with Red & Yellow Creative School of Business, a leading global digital marketing educator.

When you enter the test platform and start The DMAT, you will have two-hours to complete the test. A countdown timer will be displayed in the top right corner of your screen throughout the duration of the test. 

Unfortunately, once you have checked out and completed the payment process, your opportunity to write The DMAT is locked in and you cannot request a refund or cancel your order.  

Of course, you can contact us if you have any questions via info@dmat.ac or navigate to the contact page on our website through our navigation bar. Alternatively, our webchat found on our website is always available to ask questions. 

If you are confused or have any questions during the test, we cannot help or respond to ensure that you are not cheating.

There are no prerequisites for taking The DMAT. It is an “open” certification. 

Focus on learning the categories for the certification and you will be in good stead to succeed on your test day.

Upon completion, candidates will receive their total mark on the learning platform. With this, the candidate will receive a pass, or fail email outlining how they scored in each of the categories of the test.

The DMAT takes thorough preparation and adequate understanding of digital marketing from the e-marketing textbook. However, if you would like to test yourself with your current knowledge, you may tackle The DMAT short quiz.

In order to take the test, navigate to the ‘login’ page and input your email address and password. You will then be redirected to the test platform where you can read through the instructions before writing the test.

The test is completely online and available to take 24/7. This means you can take the test whenever you are ready without needing to wait.

The questions are Multiple Choice Questions (MCQs) asked with five possible answers. However, there is only one correct answer that you must select.

Step 1: Download your free textbook on our home page and register to take The DMAT here. 

Step 2: Study the textbook thoroughly as you only have one attempt to write the test. The test is two-hours and consists of 250 MCQs with five potential answers and one correct answer. 

Step 3: Attain 50% or more in order to earn your digital marketing certification. If you score high enough you could rank on our Top 100 Global Leaderboard.

If you score below 50% you will be able to retake the assessment in three months

Visit our resource center to find additional resources you can use to prepare for the test. The textbook chapters are available to download separately to make it easier for you to study the textbook information. 

We’d love to answer all your questions about The DMAT.
Please don’t hesitate to contact us via email on info@dmat.ac if you have any additional questions, comments, suggestions or feedback.