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The Digital Marketing Aptitude Test (DMAT) is a global digital marketing assessment and certification written in over 19 countries. Earning the certificate verifies a conceptual understanding of primary components of digital marketing disciplines.

Our mission is to make digital marketing education more accessible, to more people, more often. This is accomplished by:

  • – Promoting completely free, world class learning resources across all digital assets
  • – Providing a global certification that employers trust

The DMAT assesses 8 core proficiencies:

  • – Digital Marketing Strategy
  • – Digital Analytics
  • – CRM & Marketing Automation
  • – Search Engine Optimisation
  • – Digital Advertising
  • – Digital Content Marketing
  • – Social Media Marketing
  • – Web Development, UX/UI & Conversion Optimisation

You can find out more about each of the proficiencies here.

Staying competitive is difficult and claiming that you have digital marketing knowledge is no longer enough. Companies and clients want tangible proof.

The DMAT certification verifies your knowledge and distinguishes you within the marketing industry.

Taking (and passing) the DMAT signals your digital marketing competence, improves digital marketing abilities and has helped land DMATers their dream jobs. 

The DMAT is used as a comprehensive assessment to screen shortlisted candidates prior to the interview stage of the recruitment. The results provide independent validation to a candidate’s digital marketing knowledge.

Once a candidate has completed the assessment, the company (client) receives a detailed report identifying the candidate’s strengths and weaknesses.

Digital marketing education is fragmented. The quality and information provided varies dramatically between every learning programme. This makes it impossible for employers and recruiters to know if someone has the correct knowledge.

The world needs a common understanding of what digital marketing excellence looks like. That’s where the DMAT comes in as the global benchmark for digital marketing assessment.

An independent assessment and certification that can be trusted, no matter where or how you decide to learn.

The test grades are broken down as follows:
Percentage Grading Category 
≤ 59% Fail 
60%-69% Standard Pass
70%-79% Pass with Merit
80%-85% Distinction
86%-89% Cum Laude
90%+ Summa Cum Laude

Digital marketing is constantly changing, thus, The DMAT certification is valid for 2-years.

To ensure your knowledge remains up to date with the rapidly evolving digital marketing industry, the questions and answers are constantly updated according to the industry standard. 

In order to renew your certification for an additional 2-years, you are required to pass the DMAT.

Once you’ve completed the checkout process an order is placed and you will receive an email with login details immediately. You may also opt to click on the login tab on our website navigation bar. You will then be redirected to a page where you can input your login details to enter the test platform.

There are 64 Multiple Choice Questions (MCQs) based on real life scenarios developed by our Global Industry Council.

You will have two-hours to complete the test. Once you start, you cannot pause.

No, you have one attempt per purchase to write the DMAT and earn your certificate by passing with 75% or more –  so make it count!

The DMAT costs $125.

Some pre-registered groups may use a voucher to complete the purchase process at no cost.

The fee covers one attempt of the DMAT exam. Retakes are not free.

The working environment has become extremely competitive with a degree being a minimum requirement in many places. The world of work is changing rapidly and while a degree holds significant standing as an academic achievement; the future years will render most current degrees redundant. You need to stay relevant and up-to-date with a certification that proves your latest industry knowledge and development. 

On our website click on ‘Register’ in our navigation bar. You will then be directed to a checkout page. Click on ‘checkout’ to sign up and input your account details. Once you have signed up you can add your coupon code by clicking ‘Have a coupon?’, fill in your coupon code and click ‘apply’.

Once you have submitted your test, the DMAT academic team reviews your submission after which you will receive your certificate via email within 24 hours. 

The DMAT does not offer training.

We provide the most downloaded textbook in the world which is used to create syllabuses at top universities around the world (see list here on our homepage). We also have curated a list of fantastic free courses which will give you the best chance of passing The DMAT.

The DMAT has certified professionals and students from over 19 countries and works with some of the largest global marketing agencies. Furthermore, the DMAT was launched in partnership with Red & Yellow Creative School of Business, a leading global digital marketing educator.

When you enter the test platform and start the DMAT, you will have two-hours to complete the test. A countdown timer will be displayed in the top right corner of your screen throughout the duration of the test. 

Unfortunately, once you have checked out and completed the payment process, your opportunity to write The DMAT is locked in and you cannot request a refund or cancel your order.  

Of course, you can contact us if you have any questions via info@dmat.ac or navigate to the contact page on our website through our navigation bar. Alternatively, our webchat found on our website is always available to ask questions. 

If you are confused or have any questions during the test, we cannot help or respond to ensure that you are not cheating.

There are no prerequisites for taking the DMAT. It is an “open” certification. 

Focus on learning the categories for the certification and you will be in good stead to succeed on your test day.

Upon completion, candidates will receive their total mark on the learning platform. With this, the candidate will receive a pass, or fail email outlining how they scored in each of the categories of the test.

The DMAT takes thorough preparation and adequate understanding of digital marketing from the e-marketing textbook. However, if you would like to test yourself with your current knowledge, you may tackle The DMAT short quiz.

In order to take the test, navigate to the ‘login’ page and input your email address and password. You will then be redirected to the test platform where you can read through the instructions before writing the test.

The test is completely online and available to take 24/7. This means you can take the test whenever you are ready without needing to wait.

The questions are Multiple Choice Questions (MCQ) with four possible answers and only one correct answer. Each question is based on a scenario that is outlined above the question.


Visit our resource center to find additional resources you can use to prepare for the test. The textbook chapters are available to download separately to make it easier for you to study the textbook information. 

We’d love to answer all your questions about The DMAT.
Please don’t hesitate to contact us via email on info@dmat.ac if you have any additional questions, comments, suggestions or feedback.