FAQ’s

What is the DMAT?

The Digital Marketing Aptitude Test (DMAT) is a global digital marketing certificate. Passing the 250 MCQ assessment will earn you a digital marketing certificate issued in over 17 countries around the world. The DMAT is based on the Red & Yellow e-Marketing Textbook (in its 6th Edition).

The average mark for the test is 48% and we’ve designed it to be difficult so that your certificate really means something. Check out the Top100 Global Leaderboard  to see where your students could rank and show off.

The test grades are broken down as follows:

    • 50% = Fail
    • 50% – 59% = Elementary Pass
    • 60% – 69% = Standard Pass
    • 70% – 79% = Merit Pass
    • 80% – 84% = Distinction
    • 85% – 89% = Cum Laude
    • 90%+ = Summa Cum Laude
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How to prepare for the DMAT?

The Digital Marketing Aptitude Test is based solely on the 6th edition eMarketing Textbook. When preparing it is best to set time aside to study, create an ideal study environment, and make sure you go through the eMarketing textbook in great detail.

How do I use a coupon?

Having trouble checking out with the coupon? 

Follow these steps:

Go to our take the test page , click on add to cart you will be taken to our checkout page there you will see a section to add your coupon code. Make sure you have the correct amount of tests in your cart that the coupon will allow for, and check out, your discount will be applied.

How do I log into the test?

The DMAT is hosted on an external LMS (Moodle), once you’ve completed the checkout process an order is placed and you will receive an email with logins within 24 hours.

I have completed my test and passed…where is my certificate?

Once you have completed your test and passed , our academic team receives and reviews your test submission. Once all is checked you will receive your certificate within 24 hours.

How many questions are there?

250 Questions in total that appear at random to be completed over 2 hours.

How long do I have to complete the test?

You will have 2 hours to complete the test, once you click the enter button there’s no going back.

Can I use google?

Yes, but if you do, you likely won’t finish.

How long is my certificate valid for?

Your certificate is valid for one year from the date you are awarded your certification, with digital marketing constantly evolving we want to ensure that your knowledge remains relevant. 

Can I re-write the test if I fail on the first attempt?

You have one shot to write the DMAT and earn your certificate by passing, so make it count. 

How to best prepare for the test?

When preparing it is best to set time aside to study, create an ideal study environment, and make sure you go through the e-marketing textbook in great detail.

If you have any additional questions, please use our website chat and our team will assist you promptly.