The Digital Marketing
A true reflection of a team’s digital marketing knowledge compared with current digital best practices. Use this data to make more informed business decisions.
What teams receive
Identify the Digital Skills Your Team Needs
Discuss with our team and fill out a short online form identifying which digital skills you believe are most important for your marketing team’s success. This data will be used to customise your skills report.
Team members take the DMAT Assessment
During this 120-minute assessment, there are 200 multiple choice questions, with five potential options. Candidates must select the most correct answer – there is only one. The assessment measures knowledge across 12 core digital marketing competencies.
Receive your team’s Personalized
Digital Marketing Skills Report
Having your team take the assessment is just the start. Your team’s customized Digital Marketing Skills Report helps you step back and see what the data says.
You can now begin to understand exactly which digital skills are holding your team back and create a plan to develop the best possible team.
Use the strengths and weaknesses
data to level up your marketing
Now it’s time to use your report data to best develop each team member.
Sit with the DMAT consultant to discuss what these skills gaps mean, and what resources are best suited for each team member.