Resources to prepare for The DMAT
Explore the curated resources list that provides digital marketers, and aspiring DMAT candidates with the opportunity to learn from industry experts around the world
Digital Marketing Strategy
A web marketing strategy will help you grow your company by driving more valuable traffic to your page and earning more leads that turn into conversions.
Your digital marketing plan has to take into account the following so nothing is forgotten: SEO, analytics, web positioning, strategies, social media, goals, and metrics.
Data Analytics & Performance Marketing
CRM & Marketing Automation
Search Engine Optimisation
This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.
Search advertising is a marketing tactic that puts targeted messages in front of users who’ve expressed interest in a specific topic.
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities and devise a strategy for promoting said content.
If you’ve been privy to the digital world you may have heard these buzzwords tossed around, but what is the difference between ‘earned’, ‘owned’ and ‘paid’ media?
Digital Content Marketing
Content marketing is different these days. You used to be able to publish blog posts on just about anything, and you’d get at least some traffic.
Social Media Marketing
Website Development, User Experience and UI
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
eCommerce refers to any form of business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device.
Mobile Channels and Apps
When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information.
An excess of features, baited rebates, and a paucity of the personal touch are all evidence of indifference to what should be a company’s first concern: the quality of customers’ experiences.