Resources to prepare for The DMAT

Explore the curated resources list that provides digital marketers, and aspiring DMAT candidates with the opportunity to learn from industry experts around the world

Market Research

How to do market research in 4 simple steps

Learn how to conduct quick, effective market research without hiring an agency — something called lean market research.

Market Research: Explained

Learn marketing essentials regarding what Market Research is, how to understand it and how information is gathered with it in mind.

How to Do Market Research: A Guide and Template

Discover the different types of market research and how to conduct your own market research.

Digital Marketing Strategy

How to Develop a Winning Digital Marketing Strategy in four easy steps

Cover the important ins and outs of creating a winning digital marketing strategy.

Marketing Strategies: Strategy, Perspective and Case Studies

Discover new tools, expert perspectives, and actionable insights that will influence and inspire effective marketing with Google.

What Is a Digital Marketing Strategy? And How to Create Yours

A web marketing strategy will help you grow your company by driving more valuable traffic to your page and earning more leads that turn into conversions.

What is Digital Marketing Strategy? With examples

In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business.

A Step-By-Step Guide to Structuring a Digital Marketing Plan

Your digital marketing plan has to take into account the following so nothing is forgotten: SEO, analytics, web positioning, strategies, social media, goals, and metrics.

Data Analytics & Performance Marketing

Digital Performance Analytics

With the advanced development of digitization, there has been an increased demand for intelligent digital marketing approaches.

5 Digital Marketing Analytics That Matter

There are so many things to track, how do you know which ones are really integral to making sure your business stays afloat, or better yet, sets sail?

What Is Performance Marketing and Why Does It Matter?

One of these new approaches is performance marketing, also called performance media marketing or digital performance marketing.

What are Digital Analytics? Terms explained

Learn why digital analytics is important for any brand as well as the various types and their uses.

An Introductory Guide to Performance Marketing

Performance marketing is a term for online marketing and advertising programs where advertisers pay only when a specific action occurs.

What is Performance Marketing and how does it work?

There’s a fine line that separates profitable marketing from a complete waste of time and money.

Beginner’s Guide to Performance Marketing

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over year.

CRM & Marketing Automation

Email Marketing Made Simple: A step by step guide

It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers.

A Comparison of the best email marketing platforms for Ecommerce

Helps achieve your goals and includes easy integration with your favorite Ecommerce platform.

What is Customer Relationship Management?

CRM is an approach that helps businesses improve existing customer relationships and acquire new customers faster.

What Is CRM? Definition & Beginner’s Guide to CRM

Approachable and far easier to learn, implement, and pay for, software for businesses of all shapes and sizes.

What is CRM?

Here's a complete overview of Customer Relationship Management for you to get started easily and understand the benefits it can bring to your business.

Search Engine Optimisation

SEO Basics: Guide to Search Engine Optimisation

This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.

Explore Google Search documentation to improve your site's SEO

You can make sure the right people are viewing your content by making your content search-friendly.

The Beginner's Guide to SEO

You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

What is SEO? Search Engine Optimization Explained

Practice optimising a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results.

How Does Search Advertising Work? A Marketer’s Guide to the Basics of Google PPC

Search advertising is a marketing tactic that puts targeted messages in front of users who’ve expressed interest in a specific topic.

SEO Learning Center

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO Made Simple: A Step-By-Step Guide For 2021

Showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.

Digital Advertising

What is Paid Media Marketing?

In order to make your brand more visible online you can make two choices, you can either grow organically or paid.

Paid Media, Explained in 400 Words or Less

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities and devise a strategy for promoting said content.

What Is Earned Media, Owned Media & Paid Media?

If you’ve been privy to the digital world you may have heard these buzzwords tossed around, but what is the difference between ‘earned’, ‘owned’ and ‘paid’ media?

Digital Content Marketing

How to use Storytelling in Your Content Strategy

VIDEO: Gain insights into how you can storytelling to create a valuable content strategy.

3 Content Marketing Tools You Need to Check Out in 2021

Content marketing is different these days. You used to be able to publish blog posts on just about anything, and you’d get at least some traffic.

Content marketing: Growth Handbook

Learn what makes content great, which topics to write about, modern SEO advice, converting readers into customers, driving traffic to your blog

Digital Copywriting

Making ads: Make your copy compelling

This page teaches you to write and design ads for social networks (e.g. Facebook, Instagram).

Complete Guide to Copywriting

Copywriting is the art and science of writing copy that sells your product or service and convinces prospective customers to take action.

Copywriting: How it Works, Examples & Tips

Get walked through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales.

Social Media Marketing


What is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.


Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.


How to Create a Social Media Marketing Strategy

The key ingredient for doing social media marketing well is having a strategy.


Top 11 Social Media Tips

The social media landscape has changed over the years, so if you’re starting to leverage social media today, you might be late to the game.

Website Development, User Experience and UI

User Experience: What Is It And Why Should I Care?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

How Important Is Web Design to a Digital Marketing Plan?

Your website is often the first point of contact potential customers have of your company and your brand.

How To Create Optimal User Experiences By Improving Your Website’s Information Architecture

You want to make sure that your information is set up in a way that makes sense to your visitors.


What is eCommerce?

eCommerce refers to any form of business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device.

Types of Ecommerce Business Models: Innovate New Ones to Consider

Innovative ecommerce businesses have transformed the way we shop today and redefined what is possible.

What is Ecommerce? Continued.

Ecommerce refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

Electronic Commerce

E-commerce, which can be conducted over computers, tablets, or smartphones may be thought of like a digital version of mail-order catalog shopping.

Mobile Channels and Apps

14 Mobile Marketing Tips That Drive Leads and Sales

Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour?

What is mobile marketing?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices.

What Is Mobile Marketing & Why Does it Matter So Much?

When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information.

Mobile App as a Brand Marketing Channel: Benefits and Lifehacks

Today brands are constantly looking for a way to differentiate themselves from their competitors.

Customer Experience

How to Build an Amazing Customer Experience

Neil Patel covers how to effectively execute a seamless customer experience in this video.

What Is Customer Experience? (And Why It's So Important)

Learn about customer experience and why it's so important to the success of your business.

Understanding customer experience

This guide is your introduction to the basics: why CX is important, how to improve it through customer feedback and surveys, plus tips from 100+ CX experts.

Understanding Customer Experience

An excess of features, baited rebates, and a paucity of the personal touch are all evidence of indifference to what should be a company’s first concern: the quality of customers’ experiences.