Prove your digital marketing worth

Do you have what it takes to stand above the crowd? Prove it to yourself, employers, your company, or clients.

Passing the Digital Marketing Aptitude Test (DMAT) and earning your certificate signals ambition, grit and intelligence. Clearly, you’re a person who wants to go further.

A happier, healthier and better world relies on education, which is why our educational resources will always be free, making digital marketing education more accessible, to more people.

Take control of your journey by becoming more knowledgeable and respected through studying, writing and earning your DMAT certification.


Rank Name Achievement


Rank Name Achievement


Rank Name Achievement

Our textbook is used at major international education institutions around the globe.

Digital Marketing Certification

How it works

Delve into the textbook free to download or just skim it to brush up on your existing knowledge

Purchase the test. You’ll then get sent login details. Now set aside two uninterrupted hours to answer multiple-choice questions. You’ll get your final mark at the end of the test. You have one chance, so make sure you study hard and go through our textbook in detail.

If you pass the test, you will be sent an official digital marketing certification to add to your CV and a virtual badge to use online. Use these to brag wildly and proudly about your Digital Marketing prowess.

What is the DMAT?

Get the stamp of approval

The DMAT is difficult. As you will see from our  leaderboard, only the very best digital marketers will do well. In fact our average score is about 48%. Strictly speaking that’s too hard, but we are OK with that because if you pass the test, you’ll receive a Red & Yellow Certification of Digital Marketing Knowledge and that is something we want you to feel really, really proud of.

Why Red & Yellow's DMAT?

Our Creative School of Business has been shaping leaders since 1994. Since the publication of our textbook in 2008 we have become global leaders in Digital Marketing education offering both accredited programs and online courses. Our Digital Marketing Centre of Excellence integrates industry professionals with our instructional designers to develop courses aligned with the rapid changes.


We are extremely proud that our textbook – now in its 6th edition – is prescribed by academic institutions around the globe. Red & Yellow’s purpose is to serve the world through education and as such our book has always been available to download for free making it the world’s most widely read digital marketing textbook.

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Where DMAT certified people work:

Fill in the short form to get your free study book download

"For anyone looking to build a career in digital marketing, we've designed this textbook (now in it's 6th Edition) to be their starting point"

Rob Stokes, Textbook Author & Entrepreneur Tweet
Great assesment. The challenging (but fun) nature of it made me realise how much a graduate can still learn from experienced individuals and actually made me apply at R&Y 🙂
Muhammad Adam
Lecturer In Management at The Independent Institute of Education
If you think you are a Digital Marketer, then this test is a must write to find out whether you truly are one. It’s not an easy assessment and definitely not for the faint hearted, but once you make it you will know it was worth it. I made it to 19th place – thank you R&Y team for the great experience!
Abongile Dzai
Brand Manager • Digital Brand Manager • Social Media Manager
Really intense and of such a high standard – one of the few certifications that truly challenged me!
Asha Singh
Digital and social media/influencer marketer, Content Creator and Blogger
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